Aaron Veldheer, JD, MBA

A headshot photo of Aaron Veldheer

Managing Director, Chief Investment Officer


Aaron is committed to building teams that thrive while delivering world-class wealth management to the families that Innovia works with. He strives to lead the best wealth management firm in the United States, committing to the journey rather than the destination.

He is Managing Director, Chief Investment Officer and leads Innovia’s Investment Committee.

Prior to Innovia, Aaron grew a client-first wealth management team at a large financial institution, helping families and institutions manage their wealth by providing comprehensive financial planning and investment management.

Earlier in his career, Aaron led a family-owned private company in Chicago and practiced law for firms in Chicago and Grand Rapids.

Aaron earned his MBA from the University of Chicago, with a concentration in finance and investments. That experience catalyzed his passion for the markets.

Aaron earned his Juris Doctor and graduated Summa Cum Laude from Michigan State University College of Law. Aaron is also a Magna Cum Laude graduate of Hillsdale College, where he was a three-time captain of the GLIAC Championship Men’s Basketball team.

Aaron and his family spend time together outdoor on ski hills, muddy sports fields, and inland lakes.